Why Specialization in a Niche Can Boost your Freelance Digital Marketing Career
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The Unexpected Client Inquiry It was 2 AM when Ravi's phone buzzed with a notification. It wasn’t another random social media update or spam email—it was an unexpected inquiry. A potential client had discovered his profile and wanted to schedule a meeting. But there was something different about this message. The client wasn’t looking for a general digital marketer—they were seeking an expert who could help a niche product: eco-friendly children's toys. Ravi stared at the message, uncertain of how to respond. He had always marketed himself as a "jack-of-all-trades" freelancer, but this client had reached out to him specifically because of a single blog he’d written about sustainable product marketing months ago. Could focusing on this niche actually change his career? This moment of uncertainty left Ravi with a choice: Should he continue to market himself as a generalist, or dive deeper into the niche that had just knocked on hi s door? Expertise Leads to Authority Ra...